HOSPITALITY MARKETING AGENCY

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Allegro is where purveyors of hospitality and tourism come together to celebrate life’s most inviting pleasures. We bring the finest and most welcoming travel and dining experiences from Asia to audiences around the world.

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Your Personal Brand Concierge

Customer Acquisition

Digital-First Public Relations

Customer Acquisition

Digital-First Public Relations

Our digital-first approach to public relations seeks to expand your brand reach by understanding what your target audience is looking for.

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Customer Retention

Customer Relationship Management

Customer Retention

Customer Relationship Management

Combining our customer-centric attitude with a digital-first approach, we aim to convert every passing guest into a longstanding and loyal advocate for your brand.

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Customer Engagement

Content Creation

Customer Engagement

Content Creation

At Allegro, we craft compelling content that sticks from the get-go.

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See what we offer

Your Success is Our Success

Hear from our partners.

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The team did a fantastic job managing our Taste of JW culinary festival held at the JW Marriott Singapore South Beach. They went above and beyond to deliver relevant experiences during an international press trip with over 20 editors from more than eight countries. The team’s expertise in culinary and hospitality really made a difference.

- Beverly Cheng
Senior Brand PR Manager, Asia Pacific

Ivy and her capable team provided us with just the right amount of fresh ideas, on the ground knowledge, media contacts and attention to detail to make our event bring the Margaret River region to life in Singapore to reality.

- Tonia Home
Marketing Manager, Australia’s South West

Meet Our Front of House

Unity in diversity - we are professionals with different expertise and strengths working together to connect you to your desired audience.

People of Allegro
Ivy Woo

Managing Director

Co-Founder of Allegro and Food News Integrated Marketing, with over 20 years of food and beverage marketing experience.
Michelle Wan

General Manager

Brand strategist and communications specialist with over 20 years of luxury hospitality experience.
Shasha Renee

Account Director

Public relations specialist with over eight years of experience across hospitality and food and beverage sectors.
Nikko Pascua

Art Director

Award-winning art director and all-round digital content creator.
Matthias Ong

Senior Consultant

Matthias has close to five years of public relations experience, and has worked on campaigns for JW Marriott, Asia’s 50 Best Bars, Singapore Cocktail Festival and Epicurean Market.

Cheryl Ho

Senior Consultant

Cheryl has more than 10 years of experience in communications and comes with a demonstrated history of working in the hospitality and F&B industries.
Shirleen Quek

Public Relations Consultant

Shirleen began her foray into the field of public relations at FoodNews, and has since delivered successful campaigns for clients such as Asia’s 50 Best Bars, The Old Man, Singapore Cocktail Festival and Four Pillars Gin. 
Amanda Teo

Public Relations Consultant

Armed with a Double Masters in English and French Literature, Amanda’s experience in the food and beverage industry began in Paris.

Always at Your Service

We help hospitality and tourism organisations in Asia provide memorable experiences to their guests – enhancing their paths of discovery, and staying in touch long after their visit.

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Journey with Allegro

Our doors are always open.
We welcome you to check-in with us anytime for a discussion.

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